Meet: Tyler Malad an entrepreneur based out of San Clemente, California. He is the active CEO at Dalam Tech, and an advisor at MPS. These companies are currently in the process of merging together to form a single entity. Dalam Tech emphasizes on the research & development of technologies aimed at providing convenience and resources to creators and businesses. His company provides fully-customizable NFC Business Cards to the market. Tyler is also the host of the Creator Cafe Podcast which features unique creators around the country.
We wanted to learn more about Tyler and his story. Here’s what he had to say:
Cox: How did the idea for your business come about?
Malad: In this digital age with social media, people are able to network with others at a much larger scale and at a greater efficiency with the use of their phone. The traditional business card is quite frankly obsolete, and carries significant limitations in comparison to networking online. While people can exchange social media handles in person, the process is tedious and inconvenient. To solve this, we offer a business card with NFC compatibility that allows people to share information by using a magnetic field. Quick and easy. By combining the in-person experience with the digital interaction, we are able to bridge the gap between traditional and contemporary networking.
Cox: Why is your business unique?
Malad: When I initially thought of the idea, I took to Google to see if any other companies had done the same. To my dismay, there were a couple that were using the same technology for business cards. However, I recognized that the customization options for these companies were drastically limited. One had a single design for each card, while the other was simply a blank card with the client’s name written on it. In addition, these companies forced clients to host their landing page (the NFC cards connect to this page when transmitting information) on the company’s site. As a photographer and artist, this bothered me immensely, as I value creativity to the highest extent. Because of this, we allow our community to have as much customization as we possibly can, in addition to allowing people to host their landing page on their own websites if they choose.
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Cox: What was your key driving force to become an entrepreneur?
Malad: The reason I became an entrepreneur stems from the fact that we have a limited time to live. There is an insurmountable amount of things to do in a lifetime, and I want to make sure I take advantage of this opportunity to leave my mark on the world. However, the primary reason is that I want to be overall happy in life. Ever since I was a kid, I was a creator. Each year I would be pursuing another creative endeavor because I love each of them so much. These include photography, drawing, writing, podcasting, game developing, and now, business building. To add on to that, there is absolutely no way that I could do solely one thing in life. I am the type of person that needs to do multiple pursuits in order to keep myself satisfied and happy. Being a creator is such a broad term that actually encompasses who I am. At heart, I am a creator, and entrepreneurship allows me to pursue all of my creative passions and projects.
Cox: How did you build a successful customer base?
Malad: Community is absolutely essential, at least in our case, for building a successful customer base. Honestly, I don’t even like to consider people to be “customers.” I feel like that makes them seem like “just a number,” when these are real people with real ambitions, passions, and lives. The key to building this community is by GENUINELY caring about each individual person, not because it’ll lead to more sales or some other metric, but because you actually care for the people that decided to be apart of your community. That means checking in on Avery and making sure he’s okay because he has been off his social media for a while. It means surprising Pamela with a heartfelt, personalized message one day because she always makes sure to support you each step of the way in your journey. Don’t be a good business, be a good human.
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Cox: What has been your favorite moment in business?
Malad: My favorite moment in business is definitely the process of building it. I’ve learned so much about myself each day as I run this company and meet a multitude of amazing people. I am greatly appreciative to have an amazing team working alongside me, and a passionate community around our business. This journey has definitely been a rollercoaster in the metaphorical sense, but at the end of the day I would not rather be doing anything else.
Want to learn more about Tyler and his business? Make sure to check him out on Instagram.
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