Danielle Bregoli: From Meme to Multi-Millionaire – Teen Blurb

As Danielle Bregoli went to Dr. Phil in September 2016, she was “car-stealing, knife-wielding, thirteen-year-old” and her mother just couldn’t cope with her anymore. The episode was a moment of embarrassment, giving way to the viral “Cash Me Ousside” image. After that, Danielle quit the show to go to rehab, trying to turn things all around. But, as with any troubled teen, the odds were overwhelmingly stacked against her.

It’s simple, just three years later, Danielle. At only 16 years of age, she has a host of hit songs under the nickname “Bhad Bhabie,” millions of dollars in endorsement deals, more than 16 million fans in Instagram, and a career that’s still going on. No matter how you look at it, her story seems like a pipe dream; nobody can imagine that her viral infamy would be anything more than that, much less a widely lucrative career as an artist and influencer.

But her performance wasn’t a fluke, and to get behind the scenes and understand how Bhad Bhabie came to be, I had to speak with Adam Kluger and Dan Roof, the music managers who signed her on the zero day, when she had absolutely no musical experience. They led her through what seems to be a difficult development, looking back, and surprisingly, their roadmap makes it sound natural.

Leveraged Her Meme

After Dr. Phil, Bhad Bhabie became a phenomenon of the night. At this point, a lot of people knew who she was, but there was a problem: she didn’t have a clear way to exploit her newly-found audience. Yet she had a hit single (“These Heaux”) under her belt barely seven months after Dr. Phil broadcast. At the time of publication, there were over 80 million views on YouTube. This paved the way for the signing of Atlantic Records. To me, it’s been a well-calculated seven months.

Kluger sees it more simply: “The only thing that was calculated in those seven months was our strategy to keep it active in the headlines.” He adds, “Most of that was done by her, whether she was good or bad. It’s a crazy one.

Bhad Bhabie’s way of keeping important would be difficult to duplicate, but Kluger’s key argument is correct. The distinction between fad and successful professions is that they remain important. While Bhad Bhabie needed time to grow into an artist, she needed to remain active for a long time to get the music out. She should not have allowed Dr. Phil to be her legacy.

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Kept Consistent

Staying prominent in the mainstream, Bhad Bhabie bought her first album for seven months, but making a famous single didn’t mean she could do it as an artist. She wanted to be clear to prove that the viewership of her first album wasn’t just the product of her viral infamy.

So she put out a number of tracks. After success with “These Heaux,” Bhad Bhabie released two remixes and two hit singles in a month. But in a broader view, “she didn’t have any major gaps where something significant wasn’t going on,” Kluger said. As Bhad Bhabie continued to make media rounds and release popular songs, she slowly but steadily started to solidify her credibility as an artist. And she’s remained important.

At this point, her career began to take shape, but I’d dare say that most people still saw her as a “Cash Me Outside” girl, not a serious artist. She had and rebrand to get where she needed to be.

Stayed Authentic

When it comes to rebranding, Bhad Bhabie had a lot of work to do. Luckily, her honesty, the consistency that Kluger said stood out to him when he signed her, paid big dividends here.

He told me, “What you’ve seen is her own personal development. She’s sixteen years old. I signed it when I was 13. Anyone who has lived through those years knows a lot of maturation is going on, and a lot of failures are going on in those times.

Via her YouTube channel, Bhad Bhabie offered her fans a taste into who she was outside of being a musician. Although reaction videos and “Musical.ly Roasts” had no direct effect on Bhad Bhabie’s music career, they “showed her personality and sense of humor,” Roof told me. They’ve seen that she’s evolved since she was with Dr. Phil, and she’s still pretty cool. But YouTube may not be Bhad Bhabie’s only content delivery platform.

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Built a Massive Audience

And it wasn’t; she struck the nail on her head when it came to Instagram and Facebook, too. To date, it has amassed almost 17 million followers on Instagram and more than 500,000 followers on Facebook. When I asked Roof about Bhad Bhabie ‘s phenomenal growth in social media, he said to me, “Being so young and unfiltered and unfiltered has made her an excellent fit for social media.”

For musicians, their careers are characterized by their followers. And then, being able to connect with a vast variety of fans on social media also helps create momentum between music declines and events. Roof adds, “Gatekeepers can keep you out of a few things, but having millions in your own audience makes a lot of that less powerful.”

With millions of followers across a wide spectrum of social media, Bhad Bhabie was mobile. Music videos helped to advertise her music on YouTube, though Twitter was hyping her music before the drops. Instagram, huh? Well, that helped her to connect with her fans on a more personal level.

Monetized in every possible way

What the influencer era has demonstrated is that a big follow-up does not necessarily produce the opportunity to monetize. Yet Bhad Bhabie ‘s young demographic is in high demand for brands. Positioning herself as a youthful and growing talent, she has become the perfect focus of sponsorship for a variety of big brands.

“She is undoubtedly the most popular 16-year-old in the world, and she has big social figures. Most specifically, people are usually involved in what they do, whether they like it or not, “Kluger told me.” It’s the golden goose for an edgy brand.

Just under two months earlier, Bhad Bhabie scored a huge $900,000 sponsorship contract for CopyCat Cosmetics. In a smaller scale, it will make an average of $40,000 per post. Combined with a few brand sales, they became her biggest revenue source, ahead of all YouTube revenue and touring, Kluger tells me. For Bhad Bhabie, the first thing to change as an artist is coming. And as she started to develop, being able to monetize made all the difference.

Entrepreneurs should even take a leaf out of Bhad Bhabie ‘s playbook. From a branding point of view, being clear and deliberate is key to sustainable development. In comparison, the way she developed and monetized her follow-up is close to developing a user-base and monetizing it. Last but not least, while it would be a stretch to suggest that an entrepreneur will come back from some poor PR, Bhad Bhabie proves that there is a successful way to deal with it. In general, her story exemplifies the belief that it is feasible with patience and determination.

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