Since its official unveiling in 2018, TikTok has gone on to become one of the most used video-sharing apps. The application is now the home of many social media influencers. Needless to say that it is taking over from the big-stage apps which were once the real deal.
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Top YouTubers would have a million subscribers at most. Making money out of posting content online was only an option for half a dozen people at that time. Nowadays, hundreds across social media work full-time as internet personalities.
YouTubers paved the way for streamers and somewhat influenced the likes of Instagram and now TikTok. But, as the internet continues to evolve, it is clear that the platform, at least in the way we’ve grown up with it, is becoming outdated.
TikTok As The Voice Of Generation Z
Once upon a time, funny and relatable content being clumsily filmed on iPhones and handheld cameras. These days, high definition, perfectly polished content scripted and rehearsed are found all across the internet.
These days, to succeed on YouTube, you need industry-grade cameras, editing skills, and software to even hope of standing out and gaining a fanbase. Meanwhile, to succeed on TikTok, all you need is a smartphone and maybe some fun dance moves.
As well as being more accessible for new talent, audiences have been looking for a platform like this for a while. With the world evolving and wide gaps emanating, something like TikTok being established to fill the void.
Even now, prominent YouTubers like Jeffree Star, Tana Mongeau, and Logan Paul, to name a few, all have also been embroiled in countless controversies, and are undoubtedly known more for their wrongdoings than their content. With this in mind, who can blame audiences for jumping ship and searching for something new.
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While TikTok isn’t devoid of its scandals, there are plenty of unproblematic content creators to choose from. With its digestible content, ease of usability, and the way it easily incorporates chart music and trends, it’s the perfect app for today’s audiences. While YouTube might have been the go-to for millennials, TikTok is undoubtedly the voice of Generation Z.
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