Image sourced via: @Matt Southern/SEJ
Why some view TikTok as a lip-syncing app for teens to play with, others have seen the platform as a great place for business. The development of social media over the years has revolutionized the way and ease of doing business over time.
Image sourced via: EPA/bbc.com
In this current dispensation, most successful businesses utilize the social space to arrive at their target audience. The video-sharing platform TikTok is one of these platforms where one can market products and ideas.
What Is TikTok?
TikTok (aka Douyin in China) is a video-sharing, social networking platform which is owned by Bytedance, a Chinese Company. The platform is used to make various categories of short videos. It includes genres like dance, comedy, and education. The videos usually have a duration of 3 seconds minimum to a max of one minute.
TikTok is the international version of Douyin which was introduced in 2017 but only became widely available after a merger with the famous Musical.ly in 2018.
Why You Should Use TikTok To Promote Your Business
According to the InfluencerMarketingHub, TikTok was the most downloaded app for Apple in the first quarter of 2018 with over 500 million users globally and over 1.5 billion users by the end of 2019. These figures greatly doubled last year.
Related: 5 Ways To Grow Fast On TikTok
The platform houses the most influential social media celebrities on the social space at the moment. TikTok has also provided an ads section on their platform where one can advertise goods and services. The main question now is, what makes it stand out and why you should use it.
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Asides from the numerous influencers at your disposal with which you can collaborate to sell products, the platform also has some cool advertising features. The platform features Infeed Native Content similar to Snapchat or Instagram story ads.
The platform also has a feature known as Brand Takeovers which allows brands to takeover TikTok for the day. They can create images, GIFs, and videos with embedded links to landing pages or hashtag challenges.
The platform also features promoted hashtags that put your business at the forefront of activities on the platform. Instead of trying to make your hashtag go viral on your own, you can make use of this feature.
As with any social media platform, ads can help you reach a ton of users on the platform. TikTok also offers precise targeting so you can make sure your ads are reaching the exact users that would be interested in what you have to offer. This and many more features set the platform aside and earmark it as one of the best platforms to do business with at the moment.
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