Noa Mintz is the entrepreneur empowering thousands of caregivers and aiding families to feel assured with the very best child care. She is the brain behind Nannies by Noa, the company she founded when she was only 12-years-old. Raised in the Upper West Side of Manhattan, she built a notoriety among her friends and family for her creative ways of finding the city’s most fun and engaging sitters. Noa then decided to turn her natural talent for matchmaking and her NYC-savvy sensibility into a bustling business.
After getting tired of spending time with caregivers who showed more interest in texting than spending time with Ms. Mintz and her siblings, the insight came to Noa.
“For what you’re paying, your kids should be more stimulated. At seven, I would tell my mom, ‘You need to get more bang for your buck,’” Mintz told the New York Post. “It would drive me insane!”
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Over time, she realized that her family – and those throughout New York City – deserved better and took matters into her own hands.
Noa started drumming up business at her weekly SoulCycle classes and through her dad’s business contacts before launching Nannies by Noa in 2012, which serviced New York City and the Hamptons. Mintz’s model for pairing up families with caregivers starts with a scrupulous screening process, including background checks, interviews, reference checks, and more. Once a match is made, Noa’s Nannies continue to get involved, providing ongoing training and assistance. The matchmaking childcare service takes a percentage of the overall rate for nannies, which is about $50,000, Mintz told CNN. It also charges a $5 flat fee for each babysitting job.
Now 19, Noa has appeared on national television shows, including NBC’s “Today Show” and CNBC’s “Squawk Box,” “Money with Melissa Francis” on Fox Business, and also on the Steve Harvey Show. Ms. Mintz recently named one of Fortune’s “18 Under 18 Innovators Who are Changing The World,” and “New York Business “20 under 20”. In 2016, Noa received the award for the Next Gen Humanitarian award.
Noa has since shared her entrepreneurial journey with thousands of people in various venues, including a TEDx Talk and conferences. When she isn’t growing Nannies By Noa, Noa attends high school in NYC and is on the board of The Friendship Circle, a mentoring program that pairs teens with special needs kids.
Presently, Nannies by Noa boasts 25 full-time nannies and 50 babysitters. Mintz charges a standard 15 percent of a nanny’s initial gross salary, ranging from $50,000 to $80,000. The New York Post did the math on those numbers and suggested that Mintz is making around $375,000 in revenue.
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