Q. How did the idea for the business of Mitchell come about?
Mitchell: I’ve been practicing photography for years now, and started selling my own work as NFTs. After building up some ETH, I started reinvesting back into the community and getting interested in other projects. The NFT space became a bit of an addiction for me and combined with my business experience, it was a match made in heaven.
Q. What was your key driving force to become an entrepreneur?
Mitchell: I’ve never really had that entrepreneurial drive in me until one of my best mates got involved. The more events I attended and networks I was involved with, I started to get hooked. I started to develop more of a growth mindset. Something that I previously thought was fixed.
Q. How do you market your business, and which tactics have been most successful?
Mitchell: Predominately through Instagram and word of mouth. I’ve been up a fairly engaged Instagram audience over the years, and combining that with some great results, it’s been a great start to the business!
Q. What motivates you?
Mitchell: Being a better me than I was last week, last month, and last year. If I can get to the end of my life, knowing I’ve continued to work on myself, I’ll know my time has been well-spent.
Q. What has been your most satisfying moment in business?
Mitchell: Not too long ago I got an SMS from one of my first students. I was only doing 1-on-1 work at the time, and what he said was a catalyst for my push to grow further…
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He let me know he was closing in on a $100k profit in less than 3 months.
The feeling I had when I saw that was indescribable.
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