Interviewing the Man Behind Jayconomics: The Next Financial Literacy Hub in Canada – Teen Blurb

Q. How did the idea for the business of Jayconomics come about?
The idea for Jayconomics came about quite innocently. In the summer of 2020, I was watching a bunch of guys on YouTube, who I knew had no idea what they were talking about, getting thousands of views on every video. As a successful hyper-growth stock and crypto investor, I felt like I could do better than many of these creators and offer real value to retail investors. 

I identified a niche in the investing space that was sorely lacking, and I started recording videos. My first video broke 1,000 views right off the bat. A few months later, one of my videos went viral and hit 100,000 views – a few weeks later I hit 25,000 subscribers. From that point, I knew that I was onto something. I was able to then build an investor community using Discord and Patreon. From there, things just snowballed. 

Q. What was your key driving force to become an entrepreneur?

Jayconomics: For me it was quite simple. The concept of a “9 to 5” just never made sense to me. From a young age, I was always creating opportunities for myself. I switched jobs often and worked odd jobs a lot. My first business was a lawn mowing company I started with my brother when I was 14. At the age of 16 when I was first eligible to work, I remember my dad telling me, “Go check out the grocery store they’re looking for people”. I vividly remember looking at him like he was an alien and letting him know that I was not going to settle for something I had no interest in doing – even if that meant hustling several odd jobs.

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My first real money-making business was in university – and from there I was hooked. Although I took odd jobs and did a lot of freelance work between entrepreneurial ventures while waiting for my next “calling”, I always knew in the back of my mind that it would all work out in the end. To me, life really is like an onion – each layer you peel, you get closer and closer to your ultimate purpose. I’m on my way to the core of that onion but I’m not there yet.

Q. How do you market your business, and which tactics have been most successful? Jayconomics: Until this point, marketing and growth for Jayconomics were all done organically through YouTube primarily. I would advertise my Discord/Patreon community in every single one of my videos. Through this cross-promotion, I saw my Patreon community blow up in a few short months to the point that it almost hit $40,000 CAD per month at one point. To be honest, I scaled way too fast and since at that time, Jayconomics was only me, I burned myself out. 

After taking a long hiatus from YouTube to focus on building my blockchain company Arcadia Web3, I am currently in the midst of focusing on scaling the community and building Jayconomics back up to that level with my team.

Q. What motivates you?
Growing up, I knew nothing about investing and personal finance. I don’t come from money and I was never taught about money. Let’s be real – the day the educational system starts teaching adolescents about investing and personal finance, pigs will fly. Most people grow up and have zero financial literacy – I want to change that. I want to offer people insights into how to take control of their finances, and show people that it is possible to create wealth no matter who you are and what background you have. 

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Q. What has been your most satisfying moment in business?Jayconomics: It’s going to sound cliche, but truthfully the most satisfying moments are receiving the flurry of genuine messages from community members sharing their success stories with the group. Nothing validates the work I do for Jayconomics quite like this. 

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